Etienne Asselin

Muscle Intelligence Coach

For over 10 years, Coach Etienne takes a practical and sustainable approach to his clients’ training, considering the mechanical, physiological, and psychological factors involved.

He helps his clients strike a balance between being challenged enough to grow and supported enough to continue. He holds the Mastery with Honors designation from RTS International, making him one of only five fitness professionals in Canada to hold this distinction. He founded The Exercise Mechanic, an education initiative that teaches fitness professionals about functional anatomy, exercise mechanics, neuroscience, and pain science.

He is also the founder and main instructor of the Cadaver Exploration Workshop, which is a workshop on cadaver anatomy designed for personal trainers. Etienne has a personal interest in various athletic pursuits, including competitive rock climbing, powerlifting, bodybuilding, and endurance running. He believes that “success is reserved for those who stay in the game.”

Areas of Expertise


Fat loss

Rehabilitation from acute injuries, persistent pain and return to sport

Habit change

Mindfulness Meditation

Educational background

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