Adding more muscle is the best doctor your body will ever have…
To Men Over 35 Who Secretly Believe Bad Genetics, Low Testosterone, or Chronic Disease Are Preventing You From Reaching Your Potential
“Give Me 90 DAYS, and I Guarantee You Will Pack On More Muscle, Overcome Genetic Limitations, Boost Testosterone, And Counteract 15 Health Threats Known to Destroy Men 35+”
What I'm about to share seems unbelievable, but it's true.
For all the unfortunate ways a man can die – including war, accidents, homicide and others – there is one assassin to rule them all for men over 35¹.
It’s the most insidious, merciless, vial serial killer the world has ever known.
It’s staggering to imagine: This destroyer of lives murders 17.9 million people – each year².
One can hardly comprehend the magnitude of the math.
Birth a baby boy today, and by the time he graduates college at age 23, this mass murder will exterminate 411,700,000 people off the face of the planet… every year.
To wrap your head around that colossal number, consider this…
The US has a population of 334,233,854³.
Canada has a population of 38,730,620⁴.
Do the math, and you’ll see this executioner is still on the hunt for another 38,735,526 people to slaughter.
Equal to wiping out the population of Canada from existence all over again.
But do you know what’s the worst part of this tragedy?
A staggering 90% of these needless deaths are preventable⁵.
That means men – hardworking men – could have protected their families, if only, they had taken the proper steps in preventing the horrendous killer known as heart disease.
And based on one study from Harvard Health, “…men are about twice a likely as women to have a heart attack.”
Again, 90% preventable.
That means there’s a much bigger reason behind these startling statistics.
Men put their health DEAD last.
And I’m betting you know someone who is putting their health last as we speak.
Maybe even you?
HERE'S THE SCIENCE BEHIND 35 CHRONIC AND DEADLY DISEASES
You can trace at least 35 chronic and deadly diseases, including erectile dysfunction, heart disease, and six types of cancer, to a lack of exercise⁵.
It’s true. Physical inactivity is the PRIMARY KILLER of men in the modern area.
Science leaves no doubt: a lack of exercise and nutrition is the CAUSE of over 70% of all chronic diseases.
So let’s face it: muscles really do make the man. Unless, of course, you don’t challenge your muscles.
Because according to science, it’s the lack of exercise THAT CAUSES at least 35 known chronic diseases.
Don’t dare read past that too fast.
A lack of physical exercise kills men, much like smoking causes lung cancer.
When looked at it in the light of this truth, resilience is the true mother skill.
Here’s why that matters: Men fail for three reasons. (1) They start with the right motivation but the wrong, flawed model. (2) They lost motivation somewhere along the way and failed to stick with it. (3) They didn’t have the resilience to overcome the first two.
MUSCLE WASTING
AND SOOTHES JOINT PAIN
Thanks to the regenerative process called mechanotransduction ( the biochemical signals your cells use to respond to external stimuli), the most effective lever you can use to resolve joint pain is resistance training.
Say it with me: “MECHANO–TRANS–DUCTION,” is how our body turns correctly-applied load-bearing exercise into structural changes that HEAL. And the miracle of
mechanotransduction is that it’s proportional to the load you use. The greater the load, the greater the healing response. Done correctly, you become much bigger, more muscular, and far more confident in your day-to-day life. It also eases painful joints, ligaments, and tendons.
But it requires applied logic and patient resilience to learn to do it correctly.
"YOU’RE GOING TO NEED TO OPTIMIZE YOUR TESTOSTERONE LEVELS
Want to increase your testosterone levels to build more muscle and enjoy a higher quality sex life? Then you need to build your resilience in at least 7 areas: a healthy diet rich in high-quality protein, regular exercise, weight management, stress management, quality sleep, reduced alcohol and tobacco consumption, and managing chronic health conditions.
Feels like a lot. Doesn’t it? Well, don’t worry. Phase One has you covered. It removes the overwhelm, separates fact from fiction, and clarifies every step in the process.
INTRODUCING
THE RESILIENT STRENGTH TO CHASE DOWN YOUR HIGHEST POTENTIAL
Physical objects tend to come to rest when they are overcome by friction. Strike a cue ball as hard as you can, and it rolls to a stop due to friction. Where’s the friction in your life that’s stopping you from chasing down your highest potential? Is it flawed training? Bad nutrition? Poor sleep patterns? Can’t seem to get your head in the game? Friction is a progress killer. And there’s only ONE reason friction has forced you to fail in the past.
A. LACK. OF. RESILIENCE.
Without it, you can’t chase down your highest potential.
With it, you are unstoppable.
Without it, you lose your optimistic spirit. With it, you are energized to be excellent.
Without it, you fall into a cycle of misery. With it, each new day brings opportunity.
In other words, everything you want in life can be had – IF – you have resilient strength.
And that’s why you need PHASE ONE. It’s the ONE sure path to building the “CORE FOUR,” high-impact habits that’ll change your life. So you can have the most positive influence on your family. On your friends. On your community.
Your family: If you have kids, you know they are watching your every move. What you do in moderation, they’ll do in excess. What you tell them to do is NOT what they’ll do. What you do is what they will model. A great dad embodies resilience. It oozes from his bone marrow. And your kids will follow a resilient man.
Your friends: The cost of missed opportunities is massive. Missed opportunities in business cost entrepreneurs literally millions. Miss opportunities to influence your friends due to a lack of resilience cost much more than money. It costs them your best self.
Your community: This world needs resilient men now more than ever. And we are derelict of duty if we fail to build as much resilience in our lives as humanly possible.
It’s time to get unstuck, break through your plateaus, and start growing again. It’s time to be resilient.
IF YOU QUALIFY, YOU’LL BECOME A RARE BREED
OF MEN COMMITTED TO BECOMING RESILIENT IN FOUR AREAS OF OUR LIVES
PHYSICAL RESILIENCE:
First, we’ll address any age-related muscle loss known as sarcopenia. Because the reality is we’re losing our physical capability, and unfortunately, stress is adding to the decline. How well do you move? How well do you train? How strong are you? What are your physical capabilities? What are your limitations?
METABOLIC RESILIENCE:
How well does your metabolism use nutrients from the food you eat? How well does your metabolism mobilize energy from the energy stores inside your body? How well does your body switch fuel sources in the absence of one fuel?
PHYSIOLOGICAL RESILIENCE:
How well do you adjust and adapt to life stressors such as temperature, pH, CO2, absence of nutrients, absence of sleep, toxins, etc
PSYCHOLOGICAL RESILIENCE:
How well do you adapt to mental challenges? What is your cognitive framing around stress? Do you avoid it? Or do you feel prepared and say, “Bring it on?” How well do you tolerate emotional change? How well do you regulate emotions?
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