Coaches Certification - LEVEL 1

Precision Execution Coach

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LEARN MORE ABOUT THE CERTIFICATION

DATES & LOCATIONS

OPEN FOR ALL

  • Mississauga, ON - Feb 2-4 - Movati Athletic
  • Neapean, ON - Feb 9-11 - Movati Athletic
  • Sackville, NS - Mar 22-24 - GoodLife Fitness
  • Edmonton, AB - June 17-19 - GoodLife Fitness
  • Winnipeg, MB - June 21-23 - GoodLife Fitness
  • Vancouver, BC - Oct 25-27 - GoodLife Fitness

EXCLUSIVE TO GOODLIFE TRAINERS

  • Calgary, AB - March 4-6 - GoodLife Fitness
  • North York, ON - March 8-10 - GoodLife Fitness
  • London, ON - Sept 13-15 - GoodLife Fitness
  • Whitby, ON - Sept 20-22 - GoodLife Fitness

EARY BIRD PRICE - $997

EARLY BIRD ENDS 3 WEEKS PRIOR TO START DATE

REGULAR PRICE - $1,197

SIGN UP NOW

ENGINEERING EXCEPTIONAL RESULTS

The Precision Execution Coach certification will empower you with an effective framework and masterful skill set to confidently deliver world-class results and create the greatest impact.

Imagine having the confidence, clarity, and undeniable ability to lead a new generation of high-impact humans. 

That’s what we do at Muscle Intelligence with our clients all over the world. 

And now, we are excited to teach you our frameworks to remove the guesswork, command higher rates, and guarantee results.

BY THE END OF THE PROGRAM, YOU WILL BE ABLE TO:

  • check Identify and Apply the 6 Pillars of a Lean, Healthy, and Muscular Body to any Body, Frame or Shape to Produce Predictable and Repeatable Results that Last.
  • check Apply High-Leverage Techniques to Immediately Optimize Your Client's Training, Stress Management, Mindset, Nutrition, Sleep and Environment.
  • check Correct Your Client's Exercise Execution and Deliver The Best Cues for Maximum Effectiveness.
  • check Understand How to Use the Science of HRV to Make Effective Training Decisions.
  • check Utilize the Psychology of Behaviour Change to Influence Client Buy-in and Follow Through.
  • check Identify the Biggest Mistakes Coaches and Personal Trainers are Making that are Causing people Harm, Killing Results, and Leaving Lasting Damage.
  • check Look at your Client's Body and Movement Patterns and Quickly Identify the Imbalances to be Addressed.
  • check Apply the Most Impactful Breathing Practices and Understand the Implications of Breathing Biochemistry, Biomechanics, and Cadence.
  • check Accurately Pinpoint the Most Effective Starting Point to Create Maximum Momentum, Adherence and Trust.
  • check Understand Foundational Principles of the Energy Systems in the Body and Apply Them For Best Results.
  • check And so much more!
  • check Apply High-Leverage Techniques to Immediately Optimize Your Client's Training, Stress Management, Mindset, Nutrition, Sleep and Environment.
  • check Understand How to Use the Science of HRV to Make Effective Training Decisions.
  • check Correct Your Client's Exercise Execution Videos and Deliver The Best Cues for Maximum Effectiveness.
  • check Confidently Cue Exercise to Improve Your Client's Contraction and Decrease Pain.
  • check Accurately Pinpoint the Most Effective Starting Point to Create Maximum Momentum and Trust
  • check Understand and Apply the Psychology of Behaviour Change to Guarantee Client Buy-in and Follow Through.
  • check Create Lasting Behaviour Change and
  • check Create buy-in, trust, and rapport
  • check Become a better coach
  • check Make your clients love training and love the gym.

DELIVER A
WORLD-CLASS
EXPERIENCE

IMPACT MORE PEOPLE, CHARGE MORE PER CLIENT AND GUARANTEE GREAT RESULTS

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Certification Instructors

Ben Pakulski

Muscle Intelligence

Founder and CEO

Gavin Attorre

Muscle Intelligence

Head Coach

YOUR COURSE CURRICULUM

3 FULL DAYS OF IMMERSIVE EDUCATION

  • check Muscle Intelligence Foundations
  • check Six Pillars of Health
  • check ANS and Arousal States
  • check HRV
  • check Forces and Mechanics
  • check Assessments - Stability/Skill, Strength, V02 Max
  • check Programming for Individual Anatomy
  • check Upper Body, Lower Body, and Body Part Specific Workouts
  • check Muscle Centric Exercise Mastery
  • check Intelligent Training Framework for Client Progression (Strength & V02 Max)
  • check Leadership, Client Experience, Empathic Communication

Day 1 Agenda

Classroom Session 1

Intro and Expectations

In This First Session:

  • Get Clear: Why are you here? Goals for this course
  • Expectations
  • Submit your goals, challenges, needs and wants
  • Intro to MI, our ethos, and our mission
  • The 6 PILLARS of a Lean, Healthy, and Muscular Body.

Classroom Session 2

Breathing & Arousal states

In this Session, You Will Learn:

  • The 3 Pillars of Performance Breathing
  • Breathing Mechanics
  • Structural Balance & Posture
  • Arousal states- how to impact your arousal state, shift your perceived effort, and take control of your mind.

Classroom Session 3

Intelligent Training - MI Principles: A new paradigm in exercise mastery

In This Session, You Will Learn:

  • What is Muscle centric exercise
  • Muscle centric Vs movement centric
  • The prerequisites to progress: Mobility, Stability & Skill
  • The 4 Areas of Stability
  • Mobility vs Flexibility
  • Internal vs External Stability
  • Isolation and Integration
  • Intro to SSI
  • Integration of skill and output
  • Core 40
  • The Art and Science Exercise selection
  • Advanced Counter-force concepts to improve strength, output and growth
  • “Complimentary Exercises'': Concept and application. How to pair exercises for a synergistic effect.
  • How to Progress: TDL.

Classroom Session 4

Exercise Mechanics - Chest & Delts

Exercise Mechanics - Lats, Traps, & Rhomboids

In This Session, You Will Learn:

  • The ONE thing that completely changes lat training & guarantees new growth
  • The biggest back / lat training myths & why you must avoid them
  • How to master execution for the key lat & trap exercises for your body
  • How to master execution for the key lat & trap exercises for your body.

Instruction Session 1

On the Gym Floor

In This Session, We Will Cover:
  • Chest & Delts - Instruction, setup, cueing
  • Lats, Traps, & Rhomboids - Instruction, setup, cueing.

DAY 2

SCHEDULE

This will be an introduction to the science
of the HRV (Heart Rate Variability and the
Autonomic NS. We will learn its importance,
how to impact it, and how it impacts every
decision you make with yourself and clients.

Day 2 Agenda

  • Shape 1 08:00 - 08:30 Morning Coffee and Tea
  • Shape 1 08:30 - 9:20 [Lecture / Training] Quads, Hams / Glutes, Calves
  • Shape 1 9:30 - 10:20 [Classroom] Stress Physiology, HPA, ANS & HRV
  • Shape 1 10:30 - 11:20 [Classroom] Exercise Mechanics: Quads / Calves
  • Shape 1 11:30 - 12:20 Gym Floor Instruction 1

  • — 12:20 - 13:30: Free-Time & Lunch —
  • Shape 1 13:30 - 14:20 [Classroom] Foundational & Performance Breathing
  • Shape 1 14:30 - 15:20: Gym Floor Instruction 2
  • Shape 1 15:30 - 17:00 [Training] Quads / Calves, Hams/Glutes, Back / Lats

STRESS MANAGEMENT | BREATHING

Featured Speakers

Dan Garner

Nutrition Specialist

Dr. Michael Twyman, MD

Cardiology Specialist

Matt Gallant

Self-Defence Instructor

DAY 2 LECTURE AND TRAINING

QUADS, HAMS/GLUTES, CALVES

Day Two is Divided into Two Components: Education and In-Gym Application. Plus, You Will Learn:

  • How to Master Training and Muscle Building For Your Body
  • The Core Components of Structural Balance and Why it's Important to Muscle Growth
  • How to Select and Set-Up the Best Exercises for Your Body
  • How to Overcome Weak Body Parts, Train Pain-Free and Prevent Injuries
  • The 3 Types of Workouts You Must Include to Maximize Progress
  • How to Unlock your Genetic Potential and Know Where to Push and Pull to Maximize Your Results
  • How to Design a World-Class Training Session and Execute with Precision Every Time

Classroom Session 1

Stress physiology, HPA, ANS, & HRV

In This Session, You Will Learn:

  • Stress physiology 101- pH, CO2, O2, spO2
  • CO2 Tolerance
  • HPA and ANS
  • Sympathetic Nervous system
  • Parasympathetic Nervous system
  • What is HRV
  • Using HRV to guide decisions
  • Using biometric data to influence training, nutrition, and recovery decisions.

Classroom Session 2

Exercise Mechanics - Quads + Calves

In This Session, You Will Learn:

  • How to develop big quads
  • The keys to maximizing lateral quad
  • How to set up and execute the perfect squat for any body
  • Destroy all myths around squats and knee health
  • Perfect execution theory and application for quad training
  • The subtle unknown tricks to maximizing calve growth
  • The best exercises for quads and calves for each body type
  • Why the top athletes come to Muscle Intelligence to build the best legs in the world
  • Top Activations to immediately address mobility, skill, & stability to master leg training
  • The biggest quads training myths & how to avoid them
  • The keys to giant calves regardless of genetics.

Classroom Session 3

Exercise Mechanics - Hams & Glutes

In This Session, You Will Learn:

  • Understand the influence of hamstring anatomy on exercise selection
  • The single biggest mistake crushing your hamstring growth & causing “tight hips”
  • The perfect rep range, density, and volume for hamstrings
  • Squats vs Glute Bridges- understand where they fit into a training program
  • The single most effective hamstring exercise and how to do it for maximum muscle
  • The real key to maximizing hamstring and glute development
  • Overcoming any stubborn body part
  • How to deadlift for hamstrings vs. glutes.

Instructional Session 1:

On The Gym Floor

In This Session, We Will Cover:

  • Hams + Glutes - Instruction, setup, cueing
  • Quad + Calves - Instruction, setup, cueing.

Featured Speakers

Dan Garner

Nutrition Specialist

Dr. Michael Twyman, MD

Cardiology Specialist

Matt Gallant

Self-Defence Instructor

Section 3

FOUNDATIONAL AND PERFORMANCE BREATHING.

A hands on breathing experience explaining the affects and implications of breathing on health and performance. Practical breathing techniques and concepts to alter states, and advance body and mind.
  • Performance Breathing.
  • Biomechanics, Biochemistry, Cadence.
  • The 3 foundations of all human optimization.
  • Body-Mind integration (HRV, Breath, and mind states).

Featured Speakers

Dan Garner

Nutrition Specialist

Dr. Michael Twyman, MD

Cardiology Specialist

Matt Gallant

Self-Defence Instructor

Section 4

BACK / LATS TRAINING ON THE GYM FLOOR

+ ALL THE NUANCES, TOP TRICKS AND THEORIES FOR OPTIMIZING BACK / LATS TRAINING

A hands on training experience with Ben:
  • How to perfectly execute curls to maximize biceps growth
  • How to avoid the common arm training mistakes that are killing your progress
  • The one new addition that skyrockets triceps growth in 30 days
  • The keys to eliminating elbow & shoulder pain forever
  • Plus, much more...

DAY 3

SCHEDULE

Day 3 Agenda

  • Shape 1 08:00 - 08:30 Morning Coffee and Tea
  • Shape 1 08:30 - 9:20 [Classroom] Mindset, Goal Achievement Science & Behaviour Change
  • Shape 1 9:30 - 10:20 [Classroom] Exercise Mechanics: Biceps & Triceps
  • Shape 1 10:30 - 11:20 [Classroom] Mechanics: Abs, Trunk + Mobility
  • Shape 1 11:30 - 12:20 Gym Floor Instruction 1

  • — 12:20 - 13:30: Free-Time & Lunch —
  • Shape 1 13:30 - 14:20 [Classroom] Programming for Hypertrophy
  • Shape 1 14:30 - 15:20: Gym Floor Instruction 2
  • Shape 1 15:30 - 17:00 Training: Arms, Abs/Trunk, Mobility

Classroom Session 1

Mindset, Goal Achievement Science & Creating behavior change

In This Session, You Will Learn:

  • Creating a champion's mindset
  • Identify someone's reason for self sabotage
  • How to create behavior change by starting at the root of it
  • How to begin changing someone's identity
  • What neuroscience shows about changing the brain
  • How exercise affects brain change
  • How stress affects brain change
  • How negative self talk crushes results
  • The Victim Vs Owner mindset
  • The single most important factor in short and long term success.

Classroom Session 2

Exercise Mechanics - Biceps + Triceps

In This Session, You Will Learn:

  • The complete biceps training program
  • Maximizing all heads of the biceps with multiple grips, positions and actions
  • The missing link in biceps growth
  • The simple 3 exercise program that took me from 19-22” arms
  • Triceps without elbow pain
  • Finding the greatest exercises for your triceps and biceps.

Classroom Session 3

Exercise Mechanics - Abs, Trunk, and unlocking the 4 Hubs of mobility

In This Session, You Will Learn:

  • Understanding function, action, and execution for abs, TVA, and erectors
  • Simplifying exercise for trunk strength
  • The unknown key for developing the lower abs
  • Decoding whether deadlifting is a good idea or not for your body.
  • Unlocking the key exercises and approach for maximizing mobility and stability without pain.
  • Finding the greatest exercises for your triceps and biceps.

Classroom Session 4

Programming for Hypertrophy

In This Session, You Will Learn:

  • How to design a world class program
  • The variables that must be considered
  • What to not do in programming
  • Advanced programming modalities for maximum growth
  • Maximally effective fat loss programming.

Instructional Session 1

On the Gym Floor

In This Session, We Will Cover:
  • Arms - Instruction, setup, cueing
  • Trunk and Abs - Instruction, setup, cueing
  • Mobility - Instruction, setup, cueing.

THE NEW METHOD OF INTELLIGENT TRAINING

The OLD method of muscle building is outdated, confusing and ineffective. You may be finding that what once worked no longer produces the results you want. The NEW method is simple and effective, and will save you a TON of time, because you will finally understand what to prioritize, how to execute with precision and how create predictable, repeatable results.

You will leave with the knowledge and skillset to build any amount of muscle, lose body fat, reduce stress, and create a thriving body and mind. Everyone has the ability to build muscle, but without the right exercise selection, appropriate sequence and correct execution, your results will take longer and fall short every time.

Most people don’t doubt their ability to get results, they doubt their own ability to follow through and get results. You will leave this Certification with the most EFFECTIVE tools, habits and thought processes to accelerate your results, and feel absolutely confident in your ability to get world-class results now and in the future.

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MISSISSAUGA

  • Shape 1 FEBRUARY 2 - 4, 2024
    8 AM - 5 PM DAILY
  • 6685 Century Ave, Mississauga, ON

regular: USD $1,997

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ONLY USD $1497

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OTTAWA

  • Shape 1 FEBRUARY 9 - 11, 2024
    8 AM - 5 PM DAILY
  • 1395 Meadowlands Dr E, Nepean, ON

regular: USD $1,997

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ONLY USD $1497

ACT NOW! Price Goes Back Up Jan 31st

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WHO THIS CAMP IS FOR:

THIS IS FOR YOU IF...

  • You are looking to add muscle quickly, effectively and sustainably, while at the same time leaning down and losing fat.
  • You want to eliminate confusion and doubt so that you can train with confidence and certainty.
  • You work hard, but the results don't adequately reflect the time and effort invested.
  • You value your health and fitness demonstrated by the 5-10 hours per week you already invest in your training.
  • What worked before isn't working now and you're looking for guidance to maximize your results, build muscle and get lean.
  • You aren't afraid to work hard, but you just need a clear and effective path to stick to.
  • You value your time and your health enough to know that it's worth investing in someone with 25 years of knowledge and experience.
  • You want to surround yourself with like-minded people who push themselves to be the best.
  • Your sex life is fading. Your waning confidence is starting to kill your sex drive, and the time is now to make a change.
  • You have a reputation of striving to be the best in every area of life and want someone to push you past what you already know.

WHO THIS CAMP IS NOT FOR:

THIS IS FOR NOT YOU IF...

  • You’re someone who seeks instant gratification vs long term reward.
  • You think you've got your training figured out and are not open to being coached.
  • You don’t prioritize your health and are unwilling to commit 5-10 hours per week to achieving your goals.
  • You’re looking for a quick fix without putting in the work.
  • You need things to be sugar coated, and cannot handle honest feedback or direction.
  • You often play the victim and blame others or circumstances for your life or lack of results.
  • You make excuses about why you can’t. You're constantly complaining that your training is hard or impossible.
  • You need to be reminded to show up with integrity, and aspiring to be great.
  • You expect someone to spoon-feed you results.
  • You are the type of person who cuts corners, quits when it gets hard and jumps from one shiny object to the next.

COMMON QUESTIONS

I'VE GOT ANSWERS

Q: Where should I stay?

A: You will receive a list of recommended accommodations after you sign-up. 

We will provide lunch for all Muscle Camp attendees. Upon registering, you 

Q: What should I wear? Should I bring anything specific?

A: You’ll definitely want to bring a notebook or iPad to take notes for the weekend. Much of each day will be educational and theory-based, but you’ll want to be ready to work hard in the gym. Feel free to bring water, snacks or whatever else you need to stay sharp.

This program is designed to shred fat and build muscle, in a short space of time using the
principles of high intensity training. Each muscle group will be trained twice a week, with
a strong focus on recovery. ANYONE can complete this program, whether experienced
gym goer or complete newbie.

Q: Should I bring lunch or are there healthy food options nearby?

A: We’ve got you covered. As we get closer to the event, we’ll send you two great food options to pre-order so you don’t have to worry about finding somewhere on your own. We have very high standards and only recommend places we have tried and tested.   

This program is designed to shred fat and build muscle, in a short space of time using the
principles of high intensity training. Each muscle group will be trained twice a week, with
a strong focus on recovery. ANYONE can complete this program, whether experienced
gym goer or complete newbie.

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