

Toronto, Canada
Pure Muscle and Fitness
5070 Benson Drive, Unit #105
Burlington
Ontario
L7L 5N6
LEVEL 1
Regular Price $1297 First 10 Sign-Ups Only: US$997
Act now, price goes up shortly!
LEVEL 2
TBA
COMING SOON
ENGINEERING RESULTS
The objective of this camp is to empower you with a proven framework and skillset to confidently approach body transformation, knowing exactly how to start, and where the biggest opportunities are to make the fastest change.
We will also explore the most important tracking metrics that should be guiding all decisions around training, cardio and nutrition. This framework will remove the guesswork and empower you to know that results are a foregone conclusion.
By the end of this Camp, You will be able to:
• Understand and apply the 6 Pillars of a Lean, Healthy, and Muscular Body to any body.
• Identify and focus on the big keys to creating lasting physique change.
• Look at exercise with a completely different paradigm: Muscle Centric Exercise
• Understand and apply Intelligent Exercise Principles.
• Identify the biggest mistakes personal trainers are making that are causing people harm, killing results, and leaving lasting damage.
• Look at a body and quickly see the imbalances to be addressed.
• Understand and apply HRV.
• Understand and apply basic breathing practices and the implications of breathing biochemistry, biomechanics, and cadence
• Have a foundational understanding of the energy systems in the body, and how that applies directly to getting results.
• Know the foundations of human health and performance optimization.
• Correct exercise execution.
• Cue exercise to improve contraction and decrease pain.
• Know the most important place to begin with any client.
• Understand the psychology of behaviour change.
• Create lasting change.
• Create buy-in, trust, and rapport.
• Become a better coach.
• Make your clients love training and love the gym.

CRAFT Your Transformation
EXPERIENCE
WE GET RESULTS
Day 1
Schedule
Your Plan For The Day:
THE 6 PILLARS, creating a success Mindset, intelligent training
What are the things we do that have the greatest impact on our physiology?
HOW DO YOU:
Breathe - Move - Think - Sleep - Eat - The environment in which you do all of this.
These are the things that we can and must impact on a day to day basis to optimize body, our health and performance.
Knowing how to impact them, how to measure them, and which one is most important to impact for each person is a super-power towards getting results for any person with the goal of improved health, performance or physique.
This is the foundation of optimizing every human body and its interaction with the world.
These form the basis of the 6 pillars of a Lean, Healthy, and Muscular body
Stress - Breathing and the ANS.
Intelligent Training - Move
Mental Mastery - Think
Sleep - Sleep
Intelligent Nutrition - Eat
Your Environment (Air, Water, Light, Sound, EMF/RF, People) - Where you do all of this.
Section 1:
Mindset and creating behaviour change.
In this section we will learn:
Section 2:
Chest & Delts Training On The Gym Floor
+ all the nuances, top tricks and theories For optimizing Chest & Delts Training.
A hands on training experience with Ben:
Section 3:
Intelligent Training Principles: A new paradigm around exercise: Muscle Centric Exercise.
Section 4:
Back / Lats Training On The Gym Floor
+ all the nuances, top tricks and theories For optimizing Back / Lats Training.
A hands on training experience with Ben:
Day 2
Schedule
Your Plan For The Day – Includes to Training Sessions:
stress management | breathing
Section 1:
Stress management: Understanding and using HRV.
* This will be an introduction to the science of the HRV (Heart Rate Variability and the Autonomic NS. We will learn its importance, how to impact it, and how it impacts every decision you make with yourself and clients.
We will focus on applying this information and creating enough of an understanding to be able to make quick and significant changes to this vital system.
Section 2:
Leg Training On The Gym Floor
+ all the nuances, top tricks and theories For optimizing Leg Training.
A hands on training experience with Ben:
Section 3:
Foundational and Performance Breathing.
A hands on breathing experience explaining the affects and implications of breathing on health and performance. Practical breathing techniques and concepts to alter states, and advance body and mind.
Section 4:
Arm Training On The Gym Floor
+ all the nuances, top tricks and theories For optimizing Arm Training.
A hands on training experience with Ben:
WELCOME TO THE NEW WORLD OF MUSCLE INTELLIGENCE TRAINING:
It's time for a paradigm shift in the way you look at transforming the body, and it begins now. We believe that getting results is easy when you have a clear starting point, and learn which levers to pull to create a straight line to the clients desired goal.
This course will be your framework, and your roadmap.
We are here to educate and empower you with the knowledge and skill set to build any amount of muscle, lose fat, reduce stress, and create a thriving body and mind. First for yourself, and then for your clients, friends and family. Everyone has the ability to change. Knowing where to look first to quickly move the needle, is the key to creating self belief, forward momentum, and buy-in necessary to change someones life.
Most people don't doubt your ability to get results, they doubt their own ability to follow through and get results. We will provide you with tools, and thought process you need to accelerate your results, and feel absolutely confident in your ability to deliver world class results to anyone that walks into your life.
LEVEL 1
Regular Price $1297 First 10 Sign-Ups Only: US$997
Act now, price goes up shortly!
LEVEL 2
TBA
COMING SOON